Marc Jacobs Beauty has recruited Lila Moss as the brand’s its new ‘face.’

Lila Moss is the daughter of Kate Moss, who designer Marc Jacobs met when she was 18 years old. This is Lila’s first beauty campaign — and modeling debut.

Moss is replacing another supermodel offspring — Kaia Gerber, daughter of Cindy Crawford, who starred in a previous campaign for MJB. Gerber is 17 years old, and is now the face of Yves Saint Laurent Beauté.

Moss’ campaign will debut in the UK at Harvey Nichols, the brand’s new exclusive retail partner in the UK and Ireland, on October 11th, 2018.

The first official image from the campaign is shown above, shot by David Sims with creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.

Jacobs commented in an Instagram post, “When I met Lila Grace for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor, and great beauty was already very apparent.”

Jacobs continues, “The next time i saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is the last time I saw Lila when Kate brought her to the set of our Marc Jacobs Beauty campaign shoot with David Sims. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis Spring/Summer 1993 grunge collection.”

He adds, “Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. with each look we photographed, she got into each character effortlessly and gracefully.”

Moss wears MJB’s fineliner ultra-skinny gel eye crayon in grapevine in the photo above, which is one of the collection’s five brand new, limited-edition colors debuting for spring 2019.

Fineliner is a smooth, waterproof eyeliner with a transformative gel formula which glides on precisely for flawless application, then sets in place for all-day wear – a liner so fine with the power to makes eyes appear so bold.

The Marc Jacobs Beauty Spring 2019 beauty collection will be available globally beginning February 2019 at Sephora, select Marc Jacobs stores, Neiman Marcus, Bergdorf Goodman, Harvey Nichols, and Net-a-Porter.com.